At the market stall
A market shopper decides whether to stop from a few steps away. At that distance they see your banner, the shape of the table and the color of the products. They don't see your label text yet. So the stall pieces carry the brand at a larger scale: the name on a table banner or canopy flag, a short line on what you make, and price cards that are easy to read without leaning in.
| Piece | What it does | Notes |
|---|---|---|
| Table banner or canopy flag | Names the stall from a distance | Large type, two colors at most, sized to your table or canopy |
| Price cards | Shows prices and variants at the table | Wipeable stock or a holder; blank versions for prices you change |
| Seal stickers | Closes bags and boxes, carries the logo home | Round or oval, in the brand band color |
| Tasting and sample cards | Labels what's open to try | Matches the variant colors |
| Thank you card or insert | Goes in the bag with your web address | Business card size or a small postcard |
On a store shelf
In a shop, your product sits next to other brands, often with only one or two facings per variant. The label system does most of the work there, which is why we design it to pass the squint test. A shelf talker or a small shelf strip can help in shops that allow them, and a counter display box helps for small items such as soap, lip balm or snack bars.
For the shops you pitch
Store buyers ask the same questions: what's the product, what sizes, what case pack, what's the shelf life, how do they order. A one-page sell sheet answers those in your brand look, with product photos you supply or line-up drawings of the range. We can also mark case boxes with simple labels so a stock room can find your products.
Online and social
Plenty of makers sell online too. We can size product images and simple graphics for your shop pages and social accounts from the same system, so the look you show online matches the jar that arrives.
Questions
Do you make or print the banner?
No. We design it and prepare the file to your printer's size and material specs. Any local banner printer or online print service can produce it.
Can the stall kit come before the labels?
Yes, if you have a logo already. It's smoother to do the label system first, though, since the stall pieces borrow its colors.
Got a product that deserves a better label? Send a photo of what you sell now, the container you use and where it gets sold.
Request a quote