Product labels

Start from the container

A label is drawn for one container, so we start there. Send the jar, bottle or tin you use, or its exact measurements: height, diameter, and the flat area where a label can sit without crossing a curve or a ridge. Glass jars often taper near the shoulder and the base, and a label that crosses a taper wrinkles. We measure the usable height first and size the label to it.

Wrap or front and back

Round containers take either one wrap label or a front and back pair. A full wrap gives a continuous look and one print item to manage. A pair leaves glass visible on the sides, which suits honey, sauces and anything with good color. The table below gives starting widths from the container diameter. We confirm the final size against your printer's die sizes, since using a die they already own often saves money.

These numbers are a starting point. Lids, embossing and the label applicator (hand or machine) all change the final measurement.

What goes on the front and the back

The front panel has one job: tell a shopper what this is and who made it, fast. That usually means the brand mark, the product name, the variant and the net quantity, which typically sits in the lower part of the front panel. The back carries the ingredients, any allergen statement, the maker's name and address, nutrition information if your product needs it, and the barcode.

We set up one back panel grid and reuse it across the line, so every product reads the same way. You supply the wording, and you or an adviser confirm it meets the rules for your product type. We make sure it fits, stays readable at small sizes and doesn't crowd the barcode.

Barcodes

If you plan to sell through shops, most retailers will ask for a UPC barcode registered to your business through GS1 US. We place the barcode at a size and position scanners handle well, keep the quiet zone clear around it, and print it in dark ink on a light background so it scans. Send the numbers when you have them; we can leave a marked space until then.

Label stock and finish

Paper labels look warm and take a pen well for batch dates, but they smear when wet. Film labels such as BOPP hold up in coolers, bathrooms and ice tubs, which matters for drinks, soaps and anything chilled. Kraft paper stock suits a handmade look, though colors print darker on it, so we adjust the palette. Tell us your stock, or ask and we'll suggest one that fits the product.

Questions